Dreamlike Limited Editions

It’s a campaign that not only markets a product, but also burnishes the brand’s cultural halo - exactly what a luxury marketing effort should do. One standout feature of Dom Pérignon’s 2025 initiative is how it extends beyond static content into a physical, immersive brand experience. The London exhibition on 16 May 2025 acts as the experiential centerpiece of the “Creation” campaign and shows the power of experiential marketing for luxury brands.
On the coffrets (gift boxes), the shield is framed by his vibrant, smiling flowers, blooming in jubilant profusion. Placed side by side, the coffrets form a modular floral tableau, inviting collectors to engage with and extend the experience beyond the bottle. Inside is the remarkable Dom Pérignon Rosé Vintage 2010, a landmark Champagne Dom Perignon Murakami that pushes the frontiers of creation. The BackgroundDom Pérignon, the prestige label of Moët & Chandon, is revered worldwide for its visionary approach to champagne. The 2015 vintage was born from a warm, generous growing season that yielded grapes of exceptional ripeness and balance. Takashi Murakami, one of Japan’s most influential contemporary artists, lends his playful yet profound flower designs, turning the Brut 2015 into an icon that bridges tradition and modern expression.

Takashi Murakami’s artistic vision perfectly complements this spirit of innovation. His smiling flowers — symbols of happiness and harmony — wrap the label in joy, transforming every bottle into a collectible piece of design. Building on his earlier Louis Vuitton collaboration Murakami has once again joined forces with LVMH this time reimagining Dom Pérignon’s iconic champagne with his signature Superflat flowers.
It’s a message that resonates not just with champagne enthusiasts, but with anyone who values the artistry behind the craft. Rather than simply showcasing its champagne, Dom Pérignon has tapped into something far more experiential—inviting a group of globally recognized figures to engage in a dialogue with the product itself. The idea is not to position them as spokespeople, but as artists in conversation with the brand’s ethos. Each figure brings their own aesthetic, background, and philosophy to the collaboration, giving the campaign a layered and multifaceted feel. Experience the meeting of two creative worlds — the timeless artistry of Dom Pérignon and the playful, kaleidoscopic vision of Takashi Murakami. This limited-edition collaboration celebrates the spirit of creation, blending luxury, art, and sensory excellence into one unforgettable experience.
The 2015 vintage stands out as one of the seminal years of an extraordinary decade, marked by exceptional climatic contrasts that impart a unique depth and tactile richness to the wine. Dom Perignon Vintage 2015 reveals a compelling presence, initially dark and mysterious, evolving into a broad, rectilinear structure that balances stimulating subtle bitterness with soothing, layered complexity. This wine embodies a profound sense of natural authority and emotional resonance, crafted meticulously by the renowned vino-genius Richard Geoffroy. Food & Wine PairingWhen it comes to wine pairing, Dom Pérignon Vintage 2015 expresses its distinctive character particularly well with choice seafood such as caviar, king crab and langoustine.

Each artist was photographed by Collier Schorr, whose ability to capture intimate, stripped-back portraits lends the campaign a sense of authenticity. The resulting visuals are more than promotional imagery; they’re stylized reflections of personal expression and mutual respect between the subject and the bottle. This extraordinary release unites two legends that embody a relentless pursuit of excellence and transformation. Dom Pérignon's Vintage 2015 is a wine of luminous intensity—a bold expression of a challenging yet fruitful year—characterized by a harmonious balance of citrus, stone fruit, and delicate toast notes. Murakami commented 'Through my collaboration with Dom Pérignon, I wanted to express a form of time travel.
A Dom Perignon champagne is always an outstanding wine cellar addition, especially when you want to impress important guests, and this one marks a vibrant collaboration with renowned Japanese artist Takashi Murakami. Popping the kaleidoscopic floral bottle open unleashes a 2015 vintage aroma that balances bright fruity notes of peach and nectarine with the zest of citrus and green papaya. Japanese artist Takashi Murakami has collaborated with Dom Pérignon to reimagine two limited edition bottles of the brand's vintage Champagnes. Dom Pérignon reinvents itself with each vintage and each of its collaborations with an artist such as Michael Riedel, Jeff Koons, Bjork, Iris Van Herpen ... Murakami’s unmistakable aesthetic brings a vibrant twist to the iconic Dom Pérignon silhouette. His signature smiling flower motif bursts across the label and gift box, a joyful emblem of creative harmony and celebration.
A striking collaboration between Dom Pérignon and contemporary Japanese artist Takashi Murakami, whose bold, anime-inspired style has reshaped the boundaries between fine art and popular culture. Born in Tokyo in 1962, Murakami is celebrated for his vibrant motifs—smiling flowers, mushrooms, and iconic characters—blending traditional Japanese techniques with cutting-edge media. Often called the “new Andy Warhol,” he  brings his signature superflat aesthetic to this limited-edition bottle, making it not just a champagne, but a collectible work of art. Second, tying product launches to an artsy campaign adds a layer of meaning and narrative to the products.

Complex, powerful, and delicately balanced, Dom Pérignon Rosé 2010 stands as a symbol of elegance, strength, and artistic expression. We ensure your products arrive safely and on time, so you can start enjoying your purchase as soon as possible. £490.00 per bottleNEW RELEASE - LAST FEW CASESABV 12.5%Dom Pérignon Rosé Vintage 2010 is reimagined through the artistic lens of Takashi Murakam... Dom Pérignon experienced at 7% increase, which may underscore this new campaign which is clearly designed as an experiential statement on creativity and the lifestyles of their clients.